PPC & Paid Advertising

Paid advertising delivers immediate results when done right — and burns budget when done wrong. We manage paid campaigns with obsessive attention to targeting, creative, and conversion optimization. Platforms: Google Ads (Search, Display, Shopping, YouTube, Performance Max); Meta Ads (Facebook, Instagram — lead gen, e-commerce, awareness); LinkedIn Ads (B2B lead generation, thought leadership, recruitment); and TikTok Ads (awareness, engagement, e-commerce for younger demographics). Our process: account audit and restructuring; keyword research and targeting strategy; ad creative development (copy + visual direction); landing page optimization; bid strategy and budget allocation; A/B testing (ads, audiences, landing pages); conversion tracking setup (GA4, server-side tracking); and detailed ROI reporting (cost per lead, ROAS, attribution). We manage campaigns from €500/month to €50K/month in ad spend. Average ROAS across our portfolio: 4.2×. From €276,30.